My Finance Coach is a non-profit initiative run by partner companies Allianz, Grey and McKinsey to help improve the financial literacy of young people. In a world that is becoming ever more closely interlinked, it is increasingly important to understand how business and finance work. That is where the My Finance Coach foundation comes in.
“Financial literacy is an important part of a well-rounded core education. Through My Finance Coach, we want to encourage children and young people to engage with finance and business-related issues.” Managing Director Christian Keller.
Who is My Finance Coach aimed at?
My Finance Coach is aimed at pupils in Years 7 – 9 (German education system). It uses interactive, practical examples and exercises to help children and young people learn about business and finances in a way that is relevant to their everyday lives. And with financial principles playing a role in ever more areas of life, instruction in financial literacy is all the more important as an effective means of preparing young people for the realities of life. At the end of the day, a better basic understanding of economics benefits everyone – the individual, society and our political and economic community. The My Finance Coach programme includes both in-school and extracurricular formats and teacher training components. What's more, the programme is continuously being expanded in all areas.
What is the My Finance Coach philosophy?
My Finance Coach does much more than simply provide information on business and finance. My Finance Coach wants to equip children and young people with the abilities and skills that are essential for an informed and responsible approach to money matters. My Finance Coach has a long-term outlook and has set itself the following core aims: Sparking interest, imparting knowledge and boosting skills.
What does My Finance Coach offer?
My Finance Coach provides teaching materials that are in line with the curriculum and have been prepared by education experts in cooperation with German school book publisher Universum.
My Finance Coach also sends specially trained employees from partner companies into schools to present training units as Finance Coaches.
These in-school offerings are complemented by extracurricular activities such as the Money Planner and the annual National Youth Finance Competition (Bundeswettbewerb Finanzen), which is organised in cooperation with the Stifterverband für die deutsche Wissenschaft (innovation agency for the German science system).
What's more, My Finance Coach works with the Akademie für Lehrerfortbildung und Personalführung (ALP) in Dillingen, Germany, to offer teachers a range of continuous professional development opportunities based around business and finance. This extensive teacher training portfolio includes both e-sessions and face-to-face events.



